Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in sports activities and consume related products. In addition, due to the outbreak of COVID-19, consumers have become more interested in health and wellness and are now aware of the benefits of products like sports drinks. Romanians now have a more info...
Euromonitor International's Sports Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Romania
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Interest in health and fitness rises, boosting off-trade volume sales in 2023
International brands dominate the competitive landscape in sports drinks
The convenience factor drives demand for sports drinks in Romania
PROSPECTS AND OPPORTUNITIES
Positive prospects for sports drinks as interest in exercise continues to rise
Players to embrace reduced sugar, flavour innovations and functional ingredients
Online to drive sales of sports drinks across the coming years
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023