Portuguese consumers are increasingly prioritising healthier lifestyles, which has led to a significant rise in the consumption of sports drinks. As more people embrace regular exercise and become more health-conscious, there is a growing awareness of the importance of proper hydration and energy supply during physical activity. This shift is being communicated and promoted, particularly in gyms and across social media, where influencers and fitness enthusiasts highlight the benefits of these dr...
Euromonitor International's Sports Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Portugal
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks grow as consumers become more informed about the product benefits
Price stabilisation aids ongoing sales of sports drinks in 2024
Per capita consumption is low, with opportunity for new brands to enter
PROSPECTS AND OPPORTUNITIES
Ongoing growth in sports drinks as brands launch specialised products
New brands and product innovations focus on low sugar and functional benefits
Competition rises from functional drinks elsewhere on the soft drinks landscape
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024