Sports drinks have seen a strong performance in 2024, registering double-digit volume growth. These options have benefited from the restrictions placed on energy drinks. From January 2024, Poland enforced a ban on the sale of energy drinks to under 18, leading to migration to sports drinks. In addition, as consumers become more health-conscious, sports drinks have gained traction, with these drinks positioned as a healthier alternative for hydration and energy. Consequently, the health and welln...
Euromonitor International's Sports Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Poland
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-conscious behaviour and a shift away from energy drinks aids sales
Oshee leads, partnering with professional sportspeople to drive sales
E-commerce gains, offering subscription services and targeted promotions
PROSPECTS AND OPPORTUNITIES
A rising focus on formulations across the forecast period as wellness boosts sales
Sustainability will be key in ongoing product development
Sports drinks packaging mirrors energy drinks to gain ground
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024