Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance of health and wellness is growing in Poland and people rare keen to reach out for drinks with added benefits. Sports drinks are attractive not only to sports enthusiasts, but also health-oriented consumers. Competition remains limited in 2023, altho...
Euromonitor International's Sports Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Poland
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in sports drinks volumes as prices spike
Limited competition in sports drinks
Reduced sugar sports drinks gain popularity
PROSPECTS AND OPPORTUNITIES
Sports drinks face a promising future
Sports drinks to benefit from Oshee’s brand extensions
Absence of international brands renders this a unique market
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023