2024 is proving to be a challenging year for sports drinks, despite the health and wellness trend. This is due to intensified competition from other types of soft drinks, such as energy drinks or functional bottled water, with the latter seen as a healthier source of hydration. Nevertheless, the revival of fitness and sporting activities has provided opportunities for the leading players to invest more heavily in marketing promotions, with social media emerging as the dominant communication chan...
Euromonitor International's Sports Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in the Philippines
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
PepsiCo names Drink Water Rivera as Gatorade ambassador to promote hydration and wellness
New competitor SIP Plus enters the sports drinks market as Gatorade Zero leads shift towards healthier options
Consumers seek more than just hydration
PROSPECTS AND OPPORTUNITIES
Sports drinks market is poised for recovery, driven by health and wellness trends
Greater focus on functionality and added benefits
Reduced-sugar sports drinks have positive future
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024