Sports drinks saw minimal growth in volume terms in 2023, despite the health and wellness trend. This was due to intensified competition from other types of soft drinks, such as functional bottled water, which were seen as healthier sources of hydration. Nevertheless, the revival of fitness and sporting activities provided opportunities for the leading players to invest more heavily in marketing promotions, with social media emerging as the dominant communication channel. This was especially tru...
Euromonitor International's Sports Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in the Philippines
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks see minimal growth, despite revival of fitness activities
Reduced-sugar sports drinks remain a niche product, despite high level of marketing activity
Foodservice contributes to volume demand
PROSPECTS AND OPPORTUNITIES
Health and wellness trends will support further expansion
Intensified competition likely from functional bottled water
E-commerce has scope for further expansion
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023