Sports drinks has shown another solid performance in 2023, with the category poised to record robust growth in off- and on-trade volume sales. Consumption continues to be bolstered by rising participation in sports and fitness activities in the Netherlands, a well-established trend that has recently been reinforced by health concerns surrounding COVID-19. Volume growth rates have slowed from 2022, however, partly because demand is now stabilising following the impressive recovery facilitated by...
Euromonitor International's Sports Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in the Netherlands
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing participation in sports and fitness activities continues to boost volume sales
Soaring sugar costs maintain upward pressure on average unit prices
Rehydration and stamina remain chief focal points in marketing campaigns
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales projected to increase steadily
On-trade availability of and demand for sports drinks expected to decline
United Soft Drinks likely to further consolidate its lead
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023