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Sports Drinks in the Netherlands

Publisher Euromonitor International
Published Jan 13, 2022
Length 32 Pages
SKU # EP16931432

Description

Sports Drinks in the Netherlands

After a disastrous year, sports drinks showed a positive development again in 2021. The lockdown measures in 2021 were not as strict as in the previous year. This meant that consumers became slightly more active again and there were more opportunities to engage in organised sports. This helped the category to achieve cautious growth. However, the growth was not nearly enough to compensate for the previous loss during the height of the COVID-19 crisis.

Euromonitor International's Sports Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Sports Drinks in the Netherlands
Euromonitor International
January 2022
List Of Contents And Tables
SPORTS DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Some rebound in 2021 after severe contraction in 2020 though not enough to fully compensate for all the losses
Sports drinks suffers from unhealthy and unnatural perception with many athletes opting for water to rehydrate after and during sport with consumption also falling among school children
Changing consumer trends and a move away from sports drinks among children lead to a reduction in category share for AA
PROSPECTS AND OPPORTUNITIES
The reopening of society and organised sports events boost sales of sports drinks in both the on- and off-trade though the longer-term trend is one of decline due to the unhealthy image
Retailers rationalise the brands available and provide shelf space for niche offerings to declutter and end consumer confusion
Aquarius brand benefits from its positioning in supporting activity and wellbeing as opposed to just athletic prowess
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 2 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in the Netherlands
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources

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