In 2024, Euromonitor decided to include hydrating beverages with electrolytes in the sports drinks category. This decision considers the competitive environment, the positioning of available products, and consumption occasions observed amongst consumers. These beverages were previously reported under digestive remedies in Euromonitor’s Consumer Health system. A sodium threshold has been established, with products offering less than 1,000mg/litre of sodium reported as part of the soft drinks cate...
Euromonitor International's Sports Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Mexico
Euromonitor International
December 2024
List Of Contents And Tables
SPORTS DRINKS IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Including hydrating beverages with electrolytes in sports drinks
Sports sponsorships are key to brands’ positioning
Parapharmacies and convenience stores gain relevance
PROSPECTS AND OPPORTUNITIES
In addition to sport, consumers’ lifestyles set to drive further growth
Tough competition is expected
The expansion of retailers to increase the availability of private label
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024