The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably impacting sports drinks in terms of both its value and volume size. However, beverages featuring electrolytes, having demonstrated an exceptional performance in recent years, directly compete with sports drinks, resulting in a fall in sales for the latter i...
Euromonitor International's Sports Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Mexico
Euromonitor International
January 2024
List Of Contents And Tables
SPORTS DRINKS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline driven by competition from electrolyte beverages
New product launches outside of soft drinks impact category sales
Packaging changes to better position health claims
PROSPECTS AND OPPORTUNITIES
Growth potential for reduced sugar variants despite exit of Powerade Zero
Increasing competition from other soft drinks set to intensify with new products
Players may need to reformulate their products due to recent findings
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023