During 2024 on-trade volume sales of sports drinks in Malaysia enjoyed further fast growth, albeit from a low base. Nonetheless, the awareness of and demand for sports drinks benefited from increased accessibility in cafés and restaurants, especially outlets focused on health-orientated menus. Thus, sports drinks are increasingly prevalent in foodservice settings, enhancing convenience for consumers who can purchase them on the go. Moreover, many fitness centres are providing cafés or restaurant...
Euromonitor International's Sports Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Malaysia
Euromonitor International
December 2024
List Of Contents And Tables
SPORTS DRINKS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The expanding number of cafés and restaurants attached to fitness centres spur on-trade volume sales
Repositioning aims to broaden the use and appeal of 100 Plus
“Spend-and-Win” contests and sponsorships remain key strategies
PROSPECTS AND OPPORTUNITIES
Malaysia’s route to becoming a “Sporting Nation” by 2025 offers growth opportunities for sports drinks
Collaboration with brand ambassadors increases brand visibility, credibility and engagement
Players look to strengthen footholds through distribution strategies
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024