Sales of sports drinks in Lithuania continue to rise rapidly in 2024, recording off-trade volume sales growth of 10%. These products are increasingly consumed by recreational athletes as well as a growing number of consumers seeking added benefits in their beverages, such as essential vitamins and minerals. This trend reflects a broader shift towards functional drinks, where the appeal lies in the perceived health and wellness advantages, with many opting for beverages that support hydration and...
Euromonitor International's Sports Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Lithuania
Euromonitor International
January 2025
List Of Contents And Tables
SPORTS DRINKS IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong growth continues as the consumer group for sports drinks expands
Mega Baltic UAB retains its lead while focusing on innovating its Oshee brand
Despite promotions and discounts, sales of Prime see a decline in interest and sales
PROSPECTS AND OPPORTUNITIES
Growth will continue as consumers increasingly reach for added-value soft drinks
Blurred lines as sports drinks, energy drinks and functional bottled water merge
The variety of sports drinks available in Lithuania is expected to grow over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024