The sports drinks market in Indonesia is expected to deliver a static performance in off-trade volume terms in 2024. This is despite typically favourable conditions, including hot weather and low rainfall, which are often associated with increased demand. Before the pandemic, such beverages gained traction among consumers engaging in physical exercise or playing sports, as well as urban, office workers with active, on-the-go lifestyles. However, a shift in work routines, including continued remo...
Euromonitor International's Sports Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Indonesia
Euromonitor International
December 2024
List Of Contents And Tables
SPORTS DRINKS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited growth for sports drinks amid ongoing challenges
Outstanding performance by Isoplus
New entrant targets health-conscious Gen Z consumers
PROSPECTS AND OPPORTUNITIES
Off-trade demand will fail to recover to pre-pandemic levels during the forecast period
Active lifestyle trends and brand strategies will drive sales
Economy brands will gain traction
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024