Sports drinks in India, which only has a presence off-trade, is expected to maintain double-digit growth rates in both volume and current value terms in 2024. Nevertheless, sales of sports drinks continue to lag many other soft drinks categories, such as juice, carbonates, and bottled water. This is because Indian consumers still associate sports drinks with energy drinks, which are perceived as having adverse effects when consumed to excess. However, local consumers have been placing a greater...
Euromonitor International's Sports Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in India
Euromonitor International
January 2025
List Of Contents And Tables
SPORTS DRINKS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits the growth potential
Gatorade holds a commanding share amongst a relatively small number of players
Coca-Cola has explored divergent strategies for sports drinks over the years, and it has settled for a volume over value approach
PROSPECTS AND OPPORTUNITIES
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Growth potential due to rising health consciousness and Fit India
Forecast period could be an opportune time for the launch of healthier variants
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024