With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various events, including sports, entertainment and auto shows, have resumed as usual. In addition, schools and colleges have welcomed students back to their premises after prolonged home seclusion.
Euromonitor International's Sports Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in India
Euromonitor International
April 2024
List Of Contents And Tables
SPORTS DRINKS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gatorade leads the way in boosting off-trade sales through on-the-go consumption
Coca-Cola targets volume share by extending accessible option to rural consumers
Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits category’s potential
PROSPECTS AND OPPORTUNITIES
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Post-pandemic period presents an opportune moment for launch of healthier variants
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023