Sports drinks in Hungary continued to see strong off- and on-trade volume and current value growth in 2024, building on the momentum of previous years. Despite the price increases in 2023, the category continued to expand with fast growth, driven largely by still relatively low per capita consumption in Hungary. However, growth was also fuelled by the increasing interest in healthy lifestyles, as more consumers prioritised fitness and nutrition. Additionally, the wider availability of sports dri...
Euromonitor International's Sports Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Hungary
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth is derived from a low sales base but also health and fitness trends
Marketing focus on sports and fitness to push awareness and demand
Narrowing of the price gap favours brands over private label
PROSPECTS AND OPPORTUNITIES
Health and fitness trend continues to offer penetration opportunities
Innovation to push nutritional benefits of sports drinks
Local players to look to new product and packaging developments to compete
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024