In 2023, off-trade volume sales of sports drinks in Hong Kong experienced a full recovery to pre-pandemic following the lifting of COVID-19 restrictions in late 2022. With the resumption of sports and exercise routines, consumers increasingly turned to sports drinks to fulfil their hydration needs, making it the ideal beverage choice for active individuals. This resurgence in demand has been accompanied by a surge in impulse purchases, particularly through convenience stores and small local groc...
Euromonitor International's Sports Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Sports Drinks in Hong Kong, China
Euromonitor International
April 2024
List Of Contents And Tables
SPORTS DRINKS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rebound for sports drinks driven by hydration needs and impulse purchases
Demand for reduced sugar sports drinks is on the rise
Pocari Sweat’s successful marketing strategies help it to retain leading position
PROSPECTS AND OPPORTUNITIES
Expected future growth of sports drinks in Hong Kong
Brands must consider impact of consumers’ spending habits in Shenzhen
Brands likely to launch more affordable options to mitigate threat from sports drinks with low price positioning
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023