In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result, retail volume sales of sports drinks recorded significant growth. Sports drinks have also been gaining interest among Guatemalans, with consumers not only associating it as a means to rehydrate during or after sports practice, but as a pleasant tasti...
Euromonitor International's Sports Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Guatemala
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth enjoyed by sports drinks
Sports drinks used to support gastrointestinal issues
Competitive landscape remains heavily concentrated among a few brands
PROSPECTS AND OPPORTUNITIES
Sports drinks to reach new consumers with value brands
Sports drinks to evolve through reformulation and innovation
Alternative consumption occasions to boost sales volumes
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023