In 2024, sport drinks received a welcome boost from the launch of Prime Hydration in Greece. The brand is managed by Premium Brands Ltd which has a strong distribution network in Greece. As a result, Prime Hydration was rapidly introduced across the impulse channel as well as supermarkets. The launch attracted new consumers to the sports drinks category and provided a stimulus to volume growth.
Euromonitor International's Sports Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Greece
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Prime boosts sports drinks category
Private imports account for a high volume of sales
Coca-Cola Hellenic Bottling Co dominates in sports drinks
PROSPECTS AND OPPORTUNITIES
Low penetration allows room for growth
Prime set to attract new consumers to the category
Changes in distribution key to category growth
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024