Sports drinks have continued to hold a niche position in Georgia in 2024, characterised by limited availability in modern retail outlets and a relatively narrow assortment. The category has experienced minimal competition, with only a handful of players and brands present. This lack of rivalry, coupled with limited interest from major beverage producers, has restricted the growth trajectory of the segment. Volume sales have primarily stemmed from a small and specialised consumer base, underlinin...
Euromonitor International's Sports Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Georgia
Euromonitor International
January 2025
List Of Contents And Tables
SPORTS DRINKS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks as a niche category with limited availability
Growing health awareness and its impact on demand
Intense competition from widely available soft drinks
PROSPECTS AND OPPORTUNITIES
Growth potential through market development
Challenges in retail distribution and accessibility
Health trends to drive demand amid price sensitivity
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024