Sports drinks is achieving positive off-trade volume growth in France in 2024, alongside healthy value growth, while not being present in the on-trade channel. That said, sports drinks is a relatively small category in the country, with few players and brands available. Indeed, Powerade (Coca-Cola Entreprises SA) holds the dominant share, which was further supported by Coca-Cola being a key sponsor of the Paris Olympic Games in 2024. Indeed, sporting events are an optimal way to promote sports d...
Euromonitor International's Sports Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in France
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN FRANCE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks maintain decent sales, thanks to relatively small and niche category dynamics
Sports drinks still faces competition from other soft drinks categories
Coca-Cola’s Powerade dominates the category
PROSPECTS AND OPPORTUNITIES
Sports drinks will need ongoing support to grow more strongly
A more sustainable and natural approach could be beneficial
Opportunities in vending inside gyms and for private label in sports superstores
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024