Sports events piled up towards the end of the review period, which was good news for sports drinks at first sight. The men’s FIFA World Cup for football in Qatar at the end of 2022 had a positive impact on the category, with France reaching the final and thus generating a very high TV audience in the country. In addition, there was the FIFA women’s football World Cup in 2023 and the rugby World Cup during the autumn of the same year, which was held in France and also had an incredible domestic a...
Euromonitor International's Sports Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in France
Euromonitor International
November 2023
List Of Contents And Tables
SPORTS DRINKS IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks post modest volume growth in 2023 despite many sports events
Lack of support and competition from other soft drinks
Powerade leads in a concentrated competitive landscape
PROSPECTS AND OPPORTUNITIES
2024 will be a key year for sports drinks
More private label in sports superstores, maybe less in vending inside gyms
More sustainable products expected in terms of recipes and packaging
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023