In 2023, albeit from a relatively low base, sports drinks in Estonia experienced healthy growth in retail volume terms and fast growth in retail current value terms. The development and growth of the category was primarily driven by the increasing number of Estonian consumers participating in sports and exercise activities. Specialised sports drinks are formulated with specific macronutrients to play a crucial role in enhancing hydration and general health. Additionally, these beverages are desi...
Euromonitor International's Sports Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Estonia
Euromonitor International
January 2024
List Of Contents And Tables
SPORTS DRINKS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising number of active consumers grows the demand for sports drinks in Estonia
Sports and fitness lifestyles underpin the consumer base for sports drinks
A Le Coq leverages innovation to drive the category
PROSPECTS AND OPPORTUNITIES
Sports drinks to surf sports and fitness waves
Marketing campaigns to push athletic and high-energy attributes
Significant increases in demand despite competition
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023