Sports drinks have emerged as one of the fastest-growing categories within soft drinks in Denmark in 2024, driven by an influx of new products. Following the introduction of Prime in 2023, Royal Unibrew made a notable entry into the regular sports drinks segment by launching a product under its popular Faxe Kondi brand. This expansion has contributed significantly to category growth, as consumers now have access to a wider selection of sports drinks options, catering to various tastes and functi...
Euromonitor International's Sports Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Denmark
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rapid growth in sports drinks with increased product variety
Enhanced retail presence fuels awareness and demand
Reduction in average unit prices for reduced-sugar sports drinks
PROSPECTS AND OPPORTUNITIES
Continued category expansion with growth in both regular and reduced-sugar sports drinks
Downward pressure on unit prices driven by private label growth
Opportunities for innovation and sophistication within sports drinks
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024