Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were dominated by Coca-Cola’s Powerade and very few launches took place, but this changed with the considerable hype surrounding Prime. In fact, Prime immediately gained leadership in the category, accounting for nearly half of sports drinks volume sales and more...
Euromonitor International's Sports Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Denmark
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dramatic success of Prime doubles category sales
Prime underlines growing role of social media
Regular sports drinks feels impact of innovation in other categories
PROSPECTS AND OPPORTUNITIES
Further growth expected for reduced sugar sports drinks
New brands expected in reduced sugar sports drinks, while the broader category needs to extend its consumer base
Work needed to improve on-trade sales
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023