Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the demand for gym memberships in Colombia increased notably in 2022 and 2023. As Colombians prioritise fitness and exercise in their daily routines, growth in sports drinks has been stimulated.
Euromonitor International's Sports Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Colombia
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of physical activities drives sports drink consumption
Innovation in reduced-sugar sports drinks
Consolidated competitive landscape and brand confusion with Pedialyte Active
PROSPECTS AND OPPORTUNITIES
Spending pressures temper growth
Reduced-sugar sports drinks to expand category appeal
Competition from other soft drinks to post challenges
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023