Continuing the trend seen from 2021, sports drinks in China is set to maintain significant off-trade volume and current value growth in 2024, although with slower growth rates. As various outdoor sports are gaining popularity in China, consumer awareness of and demand for sports drinks have further increased. This demand has expanded beyond outdoor sports to encompass a wider range of athletic and everyday scenarios. Over the past year or two, consumers have maintained a strong enthusiasm for ac...
Euromonitor International's Sports Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in China
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Popularity of outdoor sports drives the growth of sports drinks
Alienergy sees sustained sales growth, taking the lead in sports drinks in value terms
Focus on electrolytes in sports drinks in China
PROSPECTS AND OPPORTUNITIES
Sports drinks expected to offer benefits beyond basic hydration
Packaging and product formats for sports drinks have become a new focus area for brand development
Consumers are expecting new flavour innovations in sports drinks
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024