Sports Drinks in Austria

Sports Drinks in Austria

Sports drinks recorded strong volume and current value growth through Austrian off-trade channels in 2024. Growing health consciousness and fitness trends paired with the wider availability of sports drinks through grocery stores contributed to volume growth. New flavour launches and media campaigns addressing everyday consumers, not just athletes, is raising awareness and driving interest in sports drinks. The category continues to build on the uplift caused by the pandemic, which raised health...

Euromonitor International's Sports Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.