COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to the gyms more frequently. This drove demand for products that supported their health and fitness goals, such as sports drinks. In response to rising health interest, manufacturers focused on marketing sports drinks to raise awareness while increasin...
Euromonitor International's Sports Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Austria
Euromonitor International
January 2024
List Of Contents And Tables
SPORTS DRINKS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fitness trends drive sales, while sports retailers boost on-trade growth
Reduced sugar sports drinks remain expensive and limited
Key players sponsor sports events to grow brand awareness
PROSPECTS AND OPPORTUNITIES
Rising interest in health and increased availability boosts sales of sports drinks
Blurring lines between drink categories challenges growth over the future
Local players innovate while availability increases across retailers
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023