Inflationary pressures have been dampening volume growth within soft drinks, as the higher cost of living for consumers is tightening their discretionary spending. The surge in unit prices across most soft drinks categories has been impacting budget-conscious consumers in particular, driving them to seek savings on non-essential purchases. This shift is prompting some consumers to switch to more economical brands or explore alternative channels for their purchases. Alternatively, some consumers...
Euromonitor International's Sports Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Australia
Euromonitor International
January 2024
List Of Contents And Tables
SPORTS DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spending pressures temper the growth of sports drinks
Rise of functional soft drinks increases the competition for sports drinks
Powerade and Gatorade continue to dominate sports drinks in Australia
PROSPECTS AND OPPORTUNITIES
Sports drinks are perceived as sugary, resulting in lower penetration amongst health-conscious Australians
Reduced sugar sports drinks emerging only slowly despite new product launches
Social media and celebrity marketing emerging as growth drivers for brands
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023