The economic challenges in 2024, driven by inflation and rising costs for energy and food, have had a significant impact on both businesses and consumers. As inflation surged and the cost of living escalated, consumers became more cost-conscious, shifting their focus towards discounts, and reducing spending. This change in consumer behaviour was particularly evident in non-essential categories, such as sports drinks, where demand declined in 2024.
Euromonitor International's Sports Drinks in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Argentina
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The non-essential status of sports drinks leads volume to decline in 2024
SueroX shakes up the landscape with its oral replenishment solution
Gatorade holds its leading position, while Powerade is growing competition
PROSPECTS AND OPPORTUNITIES
Sports drinks sales rebound while private label options gain ground
New consumption occasions led by oral replenishments products
Health and wellness properties will positively impact sports drinks sales
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024