Sports drinks has experienced persistent price escalations, with off-trade unit prices projected to continue to grow strongly in current terms in 2024, with a much higher increase than the average for soft drinks. This is expected to adversely impact off-trade volume sales of sports drinks in the US in 2024, which are expected to decline notably for a second consecutive year. This contraction is indicative of a shift in consumer spending patterns, as households adapt to heightened inflationary p...
Euromonitor International's Sports Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in the US
Euromonitor International
January 2025
List Of Contents And Tables
SPORTS DRINKS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices
Flying too close to the sun, Prime sees a significant sales decline
Competition for hydration as a need state is rising across categories
PROSPECTS AND OPPORTUNITIES
From sports-centric products to lifestyle drinks and back again?
Hydration is the first priority, but advanced need state positioning is on the horizon
Promotional activity and retail penetration will be key to ensure volume growth
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024