Spirits in Tunisia

Spirits in Tunisia


On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and nightclubs remained closed due to the restrictions applied by the Tunisian Ministry of Health. In 2022, the on-trade began to recover and is experiencing a strong performance in current value and volume terms, with nightlife proving to be dynamic, especiall...

Euromonitor International's Spirits in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Spirits in Tunisia
Euromonitor International
June 2023
List Of Contents And Tables
SPIRITS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Year of on-trade recovery in spirits
Cocktails are fashionable among women
Curiosity drives sales of niche spirits
PROSPECTS AND OPPORTUNITIES
Magro SA likely to lose its leadership position as key distributor
Vodka is constantly in demand
International brands will continue to lead sales
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2017-2022
Table 2 Sales of Spirits by Category: Total Value 2017-2022
Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 10 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 11 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 12 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 13 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook:
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

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