Spirits in South Korea

Spirits in South Korea

Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories perceived as more exotic and unique, such as craft beer, wine, as well as premium traditional alcoholic drinks. In particular, demand for soju among consumers in their 20s and 30s has decreased significantly.

Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.