Spirits in Germany
Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions towards the on-trade channel had a negative impact on off-trade volume sales, the decline was small, thanks to the resilience of the main spirits categories. Off-trade sales remained higher than pre-pandemic, continuing to benefit from the shift towards...
Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Spirits in Germany
- Euromonitor International
- July 2023
- List Of Contents And Tables
- SPIRITS IN GERMANY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- On-trade rebounds, while off-trade sees a partial shift to more affordable channels
- Gin, Irish whiskey, and non alcoholic spirits see a growing consumer base
- Top two global companies and key German players record solid performances
- PROSPECTS AND OPPORTUNITIES
- Trend towards moderation may encourage spirits players to diversify their offer
- Focus on flavour innovations to compete against other types of alcoholic drinks
- Amongst traditional German types of spirits, korn and doppelkorn are set for renewal
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 1 Benchmark Brands 2022
- CATEGORY DATA
- Table 1 Sales of Spirits by Category: Total Volume 2017-2022
- Table 2 Sales of Spirits by Category: Total Value 2017-2022
- Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
- ALCOHOLIC DRINKS IN GERMANY
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 22 Number of On-trade Establishments by Type 2017-2022
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 25 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
Research Assistance
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