Spirits in France
While 2021 was an atypical year in sales of spirits, leading to small positive growth, volume sales fell into a small negative decline in 2022 – as per the structure of the category pre-pandemic. However, this hides another atypical trend – namely the cannibalisation of off-trade sales by on-trade sales which benefitted from the total reopening of cafés/bars and nightclubs post-pandemic.
Euromonitor International's Spirits in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Spirits in France
- Euromonitor International
- June 2023
- List Of Contents And Tables
- SPIRITS IN FRANCE
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- 2022 is year of decline, in accordance with the structural patterns of the category
- Premium English gins, flavoured rums, liqueurs and, to a lesser extent vodka, remain the kings of the fiesta
- Ricard SA maintains its overall lead, while Bacardi-Martini and Brown-Forman France take advantage of gaps in the market
- PROSPECTS AND OPPORTUNITIES
- Ongoing structural drop expected, even in on-trade in the medium term
- Non/low alcohol spirits does not see as strong success as other categories
- More mixology, premiumisation and new flavours/ingredients expected
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 1 Benchmark Brands 2022
- CATEGORY DATA
- Table 1 Sales of Spirits by Category: Total Volume 2017-2022
- Table 2 Sales of Spirits by Category: Total Value 2017-2022
- Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
- ALCOHOLIC DRINKS IN FRANCE
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 22 Number of On-trade Establishments by Type 2016-2022
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 25 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
Research Assistance
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