Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate and housing markets weakened demand for home and garden products in 2023. Pressures in the housing market had the most significant impact on home improvement as consumers avoided undertaking large renovation projects amidst price rises. Sales of hom...
Euromonitor International's Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home and Garden market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home and Garden in Spain
Euromonitor International
May 2024
List Of Contents And Tables
HOME AND GARDEN IN SPAIN
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and poor weather hampers value growth
Gardening hand tools post robust performance despite price increases
Grow-your-own food trend remains popular in Spain
PROSPECTS AND OPPORTUNITIES
Indoor plants will continue to capture the attention of younger consumers
Drip irrigation systems and technological integration to drive sales in watering
Robotic lawn mowers to gain popularity
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home furnishings suffer from the contraction in the housing market
Home textiles prove more resilient than indoor furniture
Sustainability drives innovation in furniture and interest in second-hand items
PROSPECTS AND OPPORTUNITIES
Uncertainty in the supply chain dampens future prospects
E-commerce channel is expected to continue gaining share
Energy crisis and regulations prompt consumers to switch to LEDs
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home improvement is hindered by the slowdown in housing and construction markets
Inflation urges consumers to trade down in flooring
Interest in DIY bolsters sales of hand tools and hardware
PROSPECTS AND OPPORTUNITIES
Recovery of home improvement contingent on rebound of housing market
Private label is expected to gain share in hand and power tools
Growth of home improvement via e-commerce to slow
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Homewares registers mixed performance as eating out habits resume
E-commerce continues to gain popularity in homewares
Dinnerware proves more resilient to inflationary pressures
PROSPECTS AND OPPORTUNITIES
Rising demand for multifunctional homewares as consumers seek space-saving solutions
Potential regulations against PTFE/PFOA drive innovation in homewares
Tritan plastic expected to dominate food storage materials
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028