Consumer Values and Behaviour in Spain
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer values and behaviour in Spain
- Spaniards are concerned that the costs of everyday items are going up
- Baby boomers are most comfortable with their identity and expressing it as such
- Spanish consumers are eager to explore new products and brands
- Millennials lead the pack in terms of exploring new brands and experiences
- Compared to the global average, Spanish consumers are less optimistic about the future
- A major future concern for Gen Z is that they will be working more than they do now
- While at home, consumers in Spain frequently connect with friends or family virtually
- Safe location is the most appreciated home feature among Spanish households
- All generations of Spaniards prefer to cook or bake dishes themselves
- Spanish consumers are much less motivated to go to restaurants because of convenience
- Not having time to cook is the top barrier to cooking at home for Gen X consumers
- Focusing on healthy ingredients is the major dietary prerequisite for Spaniards
- Gen Z are most concerned about maintaining a work-life balance
- Job security remains number one job priority in Spain
- Spaniards say they maintain a clear separation between their professional and personal lives
- Consumers in Spain more frequently interact with friends virtually instead of face to face
- Socialising online and in real time are top of the list in terms of leisure activities
- Consumers' top travel motivation - maximising benefits while minimising costs
- Younger consumers are less concerned about budgets compared to seasoned travellers
- Less strenuous exercise such as weekly walking or hiking is the most popular training routine
- Over half of all Spaniards indicated walking or hiking at least weekly for exercise
- Meditation the most popular stress-reduction or mental wellbeing activity
- Spaniards are worried about climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- Consumers in Spain are motivated to use more energy-efficient products
- Baby boomers are taking the lead in activism around political and social challenges
- Spanish consumers are always on the hunt for a good deal
- Baby boomers are strongest supporters of locally-sourced goods and services
- Consumers consistently look for private label and lower-priced products
- Baby boomers are open to no name brands with no thrills and easy-to-read labelling
- Spanish consumers are drawn to online platforms for streaming content
- Spanish consumers are focused on reducing spending on experiences in the future
- Millennials have the greatest intention to increase their spending
- Consumers in Spain express a worry over the country's current economic state
- Gen Z are forced to rely on financial support from friends and family
- Younger generations expect to increase overall spending
- Spanish consumers proactively oversee the sharing of data and privacy preferences
- Millennials are most adept at using technology for online activities
- Consumers in Spain employ a range of messaging or communication apps
- Older generations are most actively using online communication apps
- Gen Z are spending the most time online for a range of activities
- Spanish consumers are less likely to engage with companies online compared to global average
- Gen Z are most active in their engagement online with companies
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