Consumer Lifestyles in Spain
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Spain 2024
- Personal traits and values
- Consumers in Spain are concerned about rising unit prices of essential goods
- Older generations all place emphasis on time spent with spouse or partner
- Spanish consumers feel comfortable expressing their identity with friends and family
- Spaniards enjoy exploring and finding new product offerings
- Gen Z consumers most optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Domestic chores the most frequent activity for Spanish households
- Consumers in Spain prefer socialising with friends in person
- Gen Z the only generation not concerned about energy-efficient homes
- Older generations much prefer homes with green spaces
- Spanish travellers seek value for money
- Home life and leisure time survey highlights
- Eating and dietary habits
- Gen X most actively monitor their food intake to manage weight
- Gen X cite lack of time as their main hindrance to preparing meals at home
- Younger generations more likely to seek out snacks that are convenient while on the go
- Older generations look for healthy ingredients in food and beverages
- Baby boomers most likely to pay more for food with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Spanish employees want to be empowered to express their own identities in the workplace
- Spaniards desire a strong work-life balance
- Gen X place the highest priority on job security
- Spanish workers expect flexible working hours above working from home
- Working life survey highlights
- Health and wellness
- Spaniards enjoy hiking or walking for exercise, at least a few times a week
- Spaniards turn to physical activity to alleviate stress
- Spaniards consider health and nutritional properties the most influential product feature
- Younger generations more frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Gen Z active in their pursuit of finding the best discounted goods
- Gen X has the highest preference for quality over quantity
- Baby boomers have a higher affinity for niche and exclusive brands
- Younger generations more likely to repair, not replace, broken items
- Millennials more willing to purchase second-hand or previously owned goods
- Gen Z are the most active generation in engaging and interacting with companies online
- Spanish consumers trust recommendations from friends and family the most
- Spanish consumers expect to spend more on education
- Gen X more concerned about their financial situation than other generations are
- Shopping and spending survey highlights
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