Consumer Values and Behaviour in South Korea
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in South Korea
- Consumers in South Korea are faced with complex ideals, preferences and concerns
- Concern about rising costs of everyday items is on everyone's mind
- Consumers engage in comprehensive exploration of the products and services they use
- Baby boomers are eager to engage with brands if it results in greater innovation
- Over half of South Koreans believe they will be happier in the future
- Millennials show the greatest optimism about the future
- While at home, consumers in South Korea like to exercise
- Proximity to public transport remains an ideal home feature for South Koreans
- Consumers in South Korea prefer cooking and baking dishes themselves
- Far above the global average, South Koreans do not trust their own cooking ability
- Younger generations state that they are unfamiliar with the techniques of preparing food
- Focusing on healthy ingredients remains important for the majority of consumers
- Gen X are most concerned about maintaining their work-life balance
- South Koreans primarily desire to have a sense of security in their careers
- South Korean consumers say they have a strict boundary between work and personal lives
- South Koreans frequently engage in shopping as an enjoyable pastime
- Younger generations enjoy the appeal of the silver screen
- Consumers' top travel motivation - standard of cuisine or the dining experience
- Immersion in local culture ranks lowest in importance on travel features
- Less strenuous exercise such as walking or hiking at least weekly is the most popular exercise
- Millennial consumers are the most active in weekly exercise routines
- Millennials take active steps to reduce stress and maintain their mental wellbeing
- South Korean consumers are feeling uneasy about the effects of climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- South Koreans are motivated to use products designed for energy efficiency
- Millennials are most active in supporting brands aligned with their values
- Consumers in South Korea enjoy discovering good deals
- Younger generations actively browse without feeling obliged to buy anything
- South Koreans consistently search for established or renowned names
- Younger consumers are more open to spending money on second-hand or pre-owned goods
- Consumers in South Korea are drawn to digital platforms for streaming content
- South Koreans are intending to significantly reduce their expenditure on experiences
- Gen X are set to increase spending on health and wellness the most
- Consumers are comfortable in regularly saving a part of their salary
- All generations are slightly worried about their current economic situation
- Younger generations are committed to saving more and spending less
- Consumers in South Korea are proactive in managing data sharing and privacy settings
- Baby boomers are not worried about any invasion of privacy from targeted ads
- South Koreans use communication and messaging apps almost daily
- Younger generations spend large amounts of time streaming online videos
- Millennials are driving the demand for online purchases
- Consumers show support for companies by following their social media updates
- Both young and old actively engage with companies online
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook