South Korea: Consumer Profile

South Korea: Consumer Profile

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts are anticipated to gain prominence within the affluent segment, thanks to delayed retirement and greater wealth accumulation. Widespread adoption of digital devices will continue to further entrench technology into the fabric of Korean everyday life.

The South Korea: Consumer Profile report offers a concise insight into the country's socioeconomic data, presenting a strategic snapshot of the consumer landscape today and in the future. It provides insights on population demographics, income and expenditure, and household composition, illustrated with Voice of the Consumer: Lifestyles Survey. Geared towards strategists and planners, the Country Consumer Profile report uncovers opportunities in the evolving consumer segments.

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment