Consumer Lifestyles in South Korea
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in South Korea 2024
- Personal traits and values
- South Koreans feel concerned about the rising unit prices of everyday goods
- Voice of the consumer (1)
- South Koreans prioritising spending time alone
- Consumers feel it is important to experience cultures other than their own
- Extensive product research is done before engaging with new brands
- Millennials expect to be the happiest generation in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Cleaning and domestic chore s the most frequent home activity for older generations
- South Koreans enjoy shopping for leisure a few times a month
- Voice of the consumer (2)
- Energy efficient homes the most desired home feature among older generations
- Safe home location remains high on priority list for all South Koreans
- South Korean consumers want quality food and dining experiences when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- South Koreans take vitamins/supplements almost everyday
- Younger generations frequently order food for delivery as it's convenient to do so
- Voice of the consumer (3)
- South Koreans more likely to prepare meals at home on a weekly basis
- Baby boomers seek to reduce their meat consumption
- Younger c onsumers are ready to pay more for products that taste better
- Eating and dietary habits survey highlights
- Working life
- South Koreans desire working with like-minded individuals
- South Koreans want a career that allows for an equal balance between work and personal life
- Younger consumers highly driven by earning a competitive salary
- Consumers expect to have flexible start and finish times in the future
- Voice of the consumer (4)
- Working life survey highlights
- Health and wellness
- Taking vitamins and supplements almost daily is the most frequent health habit
- Meditation is the most prominent stress-reliever among South Koreans
- Health and nutritional properties the most influential product feature
- Voice of the consumer (5)
- Millennials most frequently make use of apps to track their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- South Korean consumers enjoy discovering the best deals
- Baby boomers like browsing without making a purchase
- Voice of the consumer (6)
- Gen Z regularly treat their loved ones with gifts
- Younger generations open to purchasing goods that have been previously owned
- Gen X consumers least concerned about buying sustainably-produced goods
- Millennials most likely to provide feedback by writing a product review
- Consumers in South Korea highly trust friends and family recommendations
- Voice of the consumer (7)
- South Korean consumers foresee an increase in spending on health and wellness
- Baby boomers in best position to save a portion of their incomes
- Shopping and spending survey highlights
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