In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most likely to increase the value of one’s home. These home improvement projects have also given rise to demand for specialist requests for kitchen and bathroom renovations for these areas of the home. Despite a marginal decline in 2023, value sales of home...
Euromonitor International's Home Improvement in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Improvement market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home Improvement in South Africa
Euromonitor International
May 2024
List Of Contents And Tables
HOME IMPROVEMENT IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home renovation focus remains on kitchens and bathrooms
Private label helps drive sales of home paint amid DIY slowdown
Demand shifts towards accessible and stylish options such as vinyl and ceramic tiles
PROSPECTS AND OPPORTUNITIES
Demand for cordless power tools to rise, amid growing home improvement trend
Decorative paint sales to benefit from income-generating home spaces
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2018-2023
Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028