Fragrances in South Africa
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care products. Fragrances are deemed a discretionary purchase for many South Africans.
Euromonitor International's Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in South Africa
- Euromonitor International
- May 2024
- List Of Contents And Tables
- FRAGRANCES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fragrances perceived as non-essential by many local consumers
- Fragrances tend to be purchased when offered on promotion
- Consumers trade down to mass fragrances
- PROSPECTS AND OPPORTUNITIES
- The introduction of fragrances with Arabic origins to the South African market
- Counterfeits threaten greater penetration of fragrances in South Africa
- Premium fragrances set to mainly attract tourists
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2018-2023
- Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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