Consumer Lifestyles in South Africa
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer landscape in South Africa 2024
- Personal traits and values
- Consumers in South Africa concerned about the rising cost of essential goods
- South Africans split their time between themselves and their close family
- Consumers in South Africa feel at ease expressing their identity among friends and family
- South Africans open to exploring new product offerings
- Voice of the consumer (1)
- Gen Z looking forward to a bright future
- Personal traits and values survey highlights
- Home life and leisure time
- Keeping a clean and tidy home is the number one household activity in South Africa
- South Africans frequently socialise with friends in person
- Voice of the consumer (2)
- Younger consumers desire homes with smart functionality
- Safe location remains top priority for all South African households
- South Africans seek getting the best return on money spent when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers look for healthy ingredients in food and beverages
- Most meals are cooked and prepared by someone else in the household
- Millennials most frequently snack during the day , in between meals
- Strong emphasis is placed on identifying healthy ingredients by all generations
- Consumers most willing to pay more for products with health and nutritional claims
- Eating and dietary habits survey highlights
- Working life
- Working for a company that prioritises health and safety for all is of high importance
- Consumers in South Africa want to have a job that allows for a strong work-life balance
- Voice of the consumer (3)
- Gen Z consumers driven by earning a competitive income
- South Africans show entrepreneurial desires
- Working life survey highlights
- Health and wellness
- South Africans try and exercise almost every day
- Meditation the most popular stress-reduction activity among South Africans
- Respondents think health and nutritional properties is the most influential product feature
- Voice of the consumer (4)
- Younger generations utilising tech more often to manage and track their health
- Health and wellness survey highlights
- Shopping and spending
- South African consumers have a keen eye for finding bargains
- Baby boomers enjoy browsing without making a purchase
- Millennials most closely study product labels
- South African consumers willing to buy second hand or previously owned offerings
- Older generations more focused on buying second hand/previously owned goods
- Voice of the consumer (5)
- Millennials most active in their engagement and interactions with brands
- Consumers primarily trust friends and family recommendations
- Voice of the Consumer (6)
- South African consumers foresee an increase in spending on health and wellness
- Older generations most concerned about their current financial health
- Shopping and spending survey highlights
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