Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been expanding its presence to leverage its predominantly female consumer base by creating occasions where its products can be sold in larger volumes. It launched “Spritzer Saturdays” where consumers can purchase event tickets. An additional competitor is fl...
Euromonitor International's Cider/Perry in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cider/Perry in South Africa
Euromonitor International
June 2024
List Of Contents And Tables
CIDER/PERRY IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flavoured lager, RTDs, and cocktail culture offer competition to cider/perry
Savanna maintains lead with diverse offerings, and reintroduces 12-pack due to popularity