Sony Corp in Consumer Electronics (World)

Sony Corp in Consumer Electronics (World)

Following its path towards being a fully-fledged entertainment company, Sony Corp has been redirecting its efforts over the last years, focusing on premium products rather than fighting for shares. This made the company leave segments such as computers and peripherals fully, and restructure other businesses such as mobile phones, leaving markets that were not profitable.
Within this analysis, the latest developments of Sony Corp in the consumer electronics industry will be described.

Euromonitor International’s Sony Corp in Consumer Electronics (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.