Soft Drinks in the United Arab Emirates

Soft Drinks in the United Arab Emirates


The United Arab Emirates is a diverse market with expatriates from different parts of the world comprising more than 80% of the population, representing different religions, traditions, habits and preferences. Considering this, most categories in soft drinks find an audience and have significant potential, providing they remain relevant and consumers’ needs are met. At the same time, there is an entire spectrum of social classes in the United Arab Emirates, supporting demand for both premium and...

Euromonitor International's Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in the United Arab Emirates
Euromonitor International
November 2024
List Of Contents And Tables
SOFT DRINKS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in the United Arab Emirates
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Carbonates demonstrates rapid growth despite challenges
Move away from global brands supports growth of small local players
Shrinkflation drives price growth for carbonates
PROSPECTS AND OPPORTUNITIES
Resumption of stronger growth for international brands likely over forecast period
Carbonates will face further fragmentation
Reduced sugar likely to remain a niche, but will demonstrate healthy growth
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift towards 100% juice continues as part of health and wellness trend
Affordable options are available across juice
Functionality plays a role in juice with vitamins the most common claim
PROSPECTS AND OPPORTUNITIES
Rising cost of raw materials will force juice producers to rely on local ingredients
Juice set to record rapid growth through on-trade channel
Juice brands will look to focus on quality of product and of packaging
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers show strong interest in carbonated, functional and flavoured bottled water
Manufacturers of bottled water increase their focus on sustainability
Bottled water continues to be dominated by local brands
PROSPECTS AND OPPORTUNITIES
Still purified bottled water set to demonstrate further solid growth
Sustained price for still bottled water and growth for carbonated options
Retail e-commerce and on-trade set for further growth
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks benefits from demand for health-focused and appetising hydration
Rapid development of reduced sugar helps drive dynamic growth of sports drinks
Sports drinks dominated by imported brands
PROSPECTS AND OPPORTUNITIES
Going forward, functional sports drinks will gain relevance
Younger consumers comprise major target audience
Competitive landscape set to become increasingly fragmented
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Energy drinks shares target audience with other soft drinks in the local market
100% excise tax limits the number of energy drinks brands available
Vitamin drinks remain prominent segment within energy drinks
PROSPECTS AND OPPORTUNITIES
Energy drinks is yet to reach its potential in the United Arab Emirates
Further fragmentation expected following entry of new brands
Further consumer education needed to drive awareness of energy drinks
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weak performance by concentrates as consumers shift towards juice
Concentrates is a seasonal category, and mostly sold during Ramadan
Powder concentrates dominated by Tang
PROSPECTS AND OPPORTUNITIES
Functionality within concentrates will remain niche and not play a pivotal role
Iced tea and sports drinks can enhance concentrates
Reduced sugar powder concentrates set to retain low penetration
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rapid growth due to rising interest and greater variety of RTD tea options
Reduced sugar still RTD tea sees rising demand
Lipton retains leadership despite recent entry of new brands
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea and kombucha set to expand as new brands emerge
Consumers will be looking for additional value and relevant claims within RTD tea
Sustainable packaging will become increasingly important over forecast period
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD coffee witnesses decline as some consumers boycott global brands
Premium price another negative factor impacting demand for RTD coffee
RTD coffee becoming increasingly fragmented with new brands emerging and growing
PROSPECTS AND OPPORTUNITIES
Category set to recover with landscape likely to be reshaped
RTD coffee will become a highly competitive environment
Brands to increasingly focus on healthy but appetising options
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
ASIAN SPECIALITY DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Asian speciality drinks is niche category in local market following recent entry
Asian speciality drinks lacks awareness among local consumers
Mogu Mogu is dominant brand in Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
Solid future growth predicted, albeit from a low base
Asian speciality drinks likely to emerge in on-trade channel
Concerns over sugar intake could slow growth potential
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029

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