Soft Drinks in Turkey

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	81 Pages	Euromonitor International	December, 2023	EP18398203

Best Price Guarantee
Price	from $2,100
Length	81 Pages
Publisher	Euromonitor International
Published Date	December, 2023
SKU	EP18398203

Soft Drinks in Turkey

In 2023, retail volume sales of soft drinks registered slower single-digit growth compared to the previous year, as prices continued to climb. The primary factor driving this growth was the increasing availability of diverse soft drinks, such as RTD tea and energy drinks, which are becoming popular alternatives to carbonates. Sales were further boosted by products that offer extra benefits, including those containing added vitamins and functional attributes like energy enhancement. There was a n...

Euromonitor International's Soft Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in Turkey
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2018-2023; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2018-2023; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023; Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023; Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023; Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023; Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023; Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023; Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023; Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023; Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023; Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023; Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023; Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023; Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023; Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028; Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028; Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028; Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028; Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028; Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028; Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028; Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028; Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028; Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Turkey
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonates demonstrate resilience to price inflation with solid growth in 2023
Average unit prices of carbonates register double-digit growth
Tonic water/mixers/other bitters witness significant growth in volume terms
PROSPECTS AND OPPORTUNITIES
Carbonates is expected to receive strong competition from other soft drinks
Private label products to expand position
E-commerce channel is projected to gain traction
CATEGORY DATA: Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023; Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023; Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023; Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023; Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023; Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023; Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023; Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023; Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023; Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023; Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023; Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023; Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023; Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023; Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028; Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028; Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028; Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028; Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028; Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Nectar consumption declines amid health concerns
Greater diversity of juice drinks entices consumers
Private label raises the bar in product quality
PROSPECTS AND OPPORTUNITIES
Added-value juices to capture consumer interest
Juice players will need to focus heavily on differentiation
On-trade sales to record positive growth
CATEGORY DATA: Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023; Table 58 Off-trade Sales of Juice by Category: Value 2018-2023; Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023; Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023; Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023; Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023; Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023; Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023; Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028; Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028; Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028; Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonated bottled water sees upswing due to its natural attributes
Glass bottle supply may be an obstacle to future growth
Rising popularity of water filters negatively affects bulk bottled water
PROSPECTS AND OPPORTUNITIES
Bottled water holds substantial potential for growth
Private label to develop a stronger position
Functional bottled water products is set to increase
CATEGORY DATA: Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023; Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023; Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023; Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023; Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023; Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023; Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023; Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023; Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028; Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028; Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028; Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks witness double-digit volume growth in 2023
Average prices rise by double-digits in sports drinks
Supermarkets is the leading channel of distribution
PROSPECTS AND OPPORTUNITIES
Marketing activity to help drive awareness of sports drinks
Stabilisation of unit prices is anticipated
Rising sports participation to boost on-trade sales
CATEGORY DATA: Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023; Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023; Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023; Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023; Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023; Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023; Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023; Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023; Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028; Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028; Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028; Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks volumes boosted by affordable local brands
Rise in VAT and the devaluation of the Turkish Lira drive price hikes
Budget-friendly brands increase share
PROSPECTS AND OPPORTUNITIES
Energy drinks driven by evolving preferences and changing lifestyles
Competition to intensify in energy drinks
On-trade development to expand in energy drinks
CATEGORY DATA: Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023; Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023; Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023; Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023; Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023; Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023; Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023; Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023; Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028; Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028; Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028; Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health concerns drive consumers away from concentrates
Concentrates prices climb further in 2023
Discounters and small local grocers lead in distribution
PROSPECTS AND OPPORTUNITIES
Concentrates to suffer further from unhealthy image
Unit price growth is expected to slow down
On-trade sales growth attributed to a surge in dining out
CATEGORY DATA
Concentrates Conversions: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format; Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023; Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023; Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023; Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023; Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023; Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023; Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023; Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023; Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023; Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023; Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023; Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028; Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028; Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028; Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea sales driven by company marketing investments
Reduced sugar formats increased in RTD tea
Multi-packs and larger pack formats on the rise
PROSPECTS AND OPPORTUNITIES
On-trade channel faces strong volume growth potential
Branded products to face intense competition with private label
Price growth is expected to stabilise
CATEGORY DATA: Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023; Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023; Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023; Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023; Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023; Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023; Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023; Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023; Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023; Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028; Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028; Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028; Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising consumer awareness of RTD coffee fuels dynamic volume growth
Product diversification in RTD coffee is key growth driver
Nescafé Xpress is losing share to local brands and private label products
PROSPECTS AND OPPORTUNITIES
RTD coffee holds significant promise for growth and expansion
E-commerce channel to garner larger slice of sales
Price rises to decelerate as period progresses
CATEGORY DATA: Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023; Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023; Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023; Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023; Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023; Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023; Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023; Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023; Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028; Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028; Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028; Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028