Soft Drinks in Tunisia

Soft Drinks in Tunisia


Soft drinks in Tunisia has experienced stagnation in 2024, with a noticeable volume decline across several subcategories. This downturn can be attributed to a combination of rising product prices, diminishing purchasing power among Tunisian consumers, and the broader economic crisis impacting the nation. These factors have significantly dampened demand for key categories such as carbonates, juices, and other soft drinks. Additionally, the influx of new entrants, particularly imported brands from...

Euromonitor International's Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Tunisia
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Impact of the Coca-Cola boycott on carbonates consumption
Rising investments in domestic carbonates brands
Resurgence of glass bottle packaging
PROSPECTS AND OPPORTUNITIES
Domestic brands poised for growth
Healthier alternatives to drive reduced sugar carbonates
Stagnation in overall carbonates demand
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fresh packaged juice records an increase in demand
Health and wellness juice: A new trend
Small packaging supports juice sales in 2024
PROSPECTS AND OPPORTUNITIES
Innovation and new launches to drive growth
Modern grocery retailers as the key distribution channel
Délice expected to maintain leading role
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A volume decline in 2023 and 2024
Délice brand continues to gain market share
A dynamic sector despite the crisis
PROSPECTS AND OPPORTUNITIES
Performance linked to government decisions
Growing sales of bottled water as consumers avoid tap water
Price increases: The primary challenge ahead
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN TUNISIA
2024 DEVELOPMENTS
Limited availability and near-zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
Gradual entry expected as sports nutrition becomes a more popular topic
ENERGY DRINKS IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in on-trade demand for energy drinks
Economic crisis intensifies challenges for energy drinks
Unchanged competitive landscape
PROSPECTS AND OPPORTUNITIES
Energy drinks performance threatened by health concerns
Traditional grocery retailers to maintain dominance
Advertising to drive future growth
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 78 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining demand for powder concentrates
Dokrem: A rising leader in the on-trade channel
Hazem: Sustained leadership amidst stagnation
PROSPECTS AND OPPORTUNITIES
Social media as a catalyst for liquid concentrates
Powder concentrates face imminent decline
Innovation as the key to liquid concentrates' success
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 90 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The exit of international brands
The rise of smuggled RTD tea as a niche market
Aris Ice Tea: The sole domestic player
PROSPECTS AND OPPORTUNITIES
Curiosity for new flavours as a growth driver
On-trade channels as a growth opportunity
Health and wellness trends as key growth drivers
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 106 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A niche product area for higher-income consumers
Segafredo RTD coffee: A market exit
Starbucks RTD coffee available on-trade
PROSPECTS AND OPPORTUNITIES
Stagnation expected in the short term
RTD coffee offers potential for development of domestic brands
Prices to remain threat to expansion
CATEGORY DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 118 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings