Soft Drinks in Switzerland

Soft Drinks in Switzerland


Volume sales of soft drinks continued to register moderate growth in Switzerland in 2024, while robust current value growth reflects higher average unit prices and increasing specialisation.

Euromonitor International's Soft Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Switzerland
Euromonitor International
December 2024
List Of Contents And Tables
SOFT DRINKS IN SWITZERLAND
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Switzerland
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest growth in 2024 despite new product development
Carbonates’ performance supported by regional and organic focus
Coca-Cola retains the lead thanks to broad portfolio, high levels of penetration and long-standing recognition
PROSPECTS AND OPPORTUNITIES
Somewhat gloomy outlook for carbonates
Supermarkets is set to remain the leading distribution channel
Migros’s private label carbonates will continue to resonate with local consumers
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stagnation for juice in 2024 as it faces increasing competition from other categories
Supply issues lead to higher prices for orange juice
Strength of private label allows supermarkets to remain key distribution channel
PROSPECTS AND OPPORTUNITIES
Stagnation predicted due to saturation and competition from other categories
Up-and-coming juices will register the best performance in the years ahead
Competitive and distribution landscape set to remain stable over the forecast period
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bottled water gets a boost in 2024, thanks to hot weather and health and wellness trend
Functional bottled water benefits from innovative product launches
Strong performance of private label allows Migros to retain the lead in 2024
PROSPECTS AND OPPORTUNITIES
Stagnation forecast as bottled water faces maturity and ongoing competition from other soft drinks categories
Premiumisation will help maintain current value growth, albeit at a low level
Supermarkets’ private label lines will continue to represent the largest percentage of sales
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for sports drinks in 2024 thanks to expansion of consumer base
Promena AG leads in a consolidated field, but new launch from domestic player attracts interest
Small local grocers remains the leading distribution channel for sports drinks in Switzerland
PROSPECTS AND OPPORTUNITIES
Only modest growth anticipated for the category over the forecast period
Competitive landscape looks set to remain stable in the years ahead
Better availability and cleaner positioning may help boost growth
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to hectic lifestyles enables energy drinks to perform well in 2024
Healthier energy drinks are in vogue
Little change in the competitive and distribution landscapes in 2024
PROSPECTS AND OPPORTUNITIES
A coalition of factors will benefit the category over the forecast period
Largest players will seek to remain relevant with younger demographics
Discounters will likely continue gaining moderate share
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Concentrates enjoy robust volume growth in 2024
Syrups are used widely in French-Switzerland, but less so in German Switzerland
Private labels prevail thanks to the strength of Migros and Coop retail chains
PROSPECTS AND OPPORTUNITIES
Moderate growth predicted for concentrates over the forecast period
Healthier variants will be the focus areas for growth
Supermarkets will continue to dominate sales for the foreseeable future
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Still RTD drives modest volume and value growth in 2024
Mate-based RTD tea remains popular thanks to its natural caffeine content
Migros and Coop prevail once again in 2024 thanks to wide product selection across the price spectrum
PROSPECTS AND OPPORTUNITIES
Low sugar and sugar-free variants may attract more health-conscious consumers over the forecast period
RTD tea faces ongoing threat from other soft drinks categories in the years ahead
Competitive landscape set to remain stable, with new entrants limited
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume and value growth for RTD coffee in 2024
Ongoing innovation benefits the category by maintaining consumer interest
Consolidated competitive landscape favours Emmi once again
PROSPECTS AND OPPORTUNITIES
Continued growth expected for RTD coffee, but at a slower rate
Supermarkets will remain the dominant sales channel over the forecast period
Challenges lie ahead as other soft drinks encroach on RTD coffee’s territory
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

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